China Coal Group And Jiangsu University Won The National Award For Brand Planning

Recently, China Coal Group won two awards in the brand planning competition of  'the Belt and Road' International Student Business Elite Challenge. The 'Xiaolingx' Micro Excavator Brand Planning Book' written by the team of Jiangsu University won the second prize of the country, and China Coal Group was also awarded the 'Excellent Enterprise Award for the Integration of Industry and Education Project'. The award was jointly presented by the Commercial Industry Committee of the China Council for the Promotion of International Trade and the Commercial Industry Chamber of Commerce of the China Chamber of International Commerce, highlighting the innovative achievements of school-enterprise collaboration to promote the internationalization of Chinese brands.

Solve The Problem Of Localization In Southeast Asia: Multi-Dimensional Strategy To Enhance Brand Influence

Based on the characteristics of the Southeast Asian market and user needs, the 'Xiaolingxi' miniature excavator brand planning book puts forward three core strategies:

Technology optimization and adaptation: In response to environmental challenges such as high temperature, heavy rain, and complex terrain, the heat dissipation performance and durability of equipment are optimized, and modular accessories are developed to flexibly meet the needs of diverse scenarios such as farmland transformation and mining operations.

Cultural integration and communication: Through localized brand activities and social media scene-based content, we will work with local partners to carry out skill exchanges and public welfare practices, so as to enhance brand affinity and user emotional connection.

Strengthened service network: Relying on China Coal Group's warehousing and service network in Southeast Asia, we have improved the rapid response and localized maintenance system, continuously improved user service experience, and reduced operation and maintenance costs.

Integration And Innovation Of Industry And Education: School-Enterprise Collaborative Incubation Of Internationalization Solutions

The in-depth cooperation between China Coal Group and Jiangsu University has become a benchmark for the integration of industry and education:

In-depth participation of international students: The team of international students from 'the Belt and Road' countries led the market research and conducted in-depth field visits in many places in Southeast Asia to accurately capture the core needs of the market for lightweight and low energy consumption equipment.

Practical verification results: The planning plan was applied in Vietnam in a pilot area, effectively improving the market penetration rate of equipment through innovative business models, and accumulating replicable experience for the expansion of the Southeast Asian market.

Green And Intelligent Manufacturing Drives The Sustainable Development Of The Belt And Road Initiative

With new energy technology as a breakthrough, China Coal Group launched a green intelligent micro excavator to actively respond to the needs of low-carbon transformation in Southeast Asia. In the next step, the Group will take the Vietnamese market as a starting point and gradually promote the localization experience to Indonesia, the Philippines and other countries, and promote the deep integration of China's intelligent manufacturing and regional sustainable development.

This award is an important milestone in school-enterprise collaborative innovation. China Coal Group will continue to deepen the integration of production, education and research, and promote the globalization of China's intelligent manufacturing with the dual engine of technological iteration and humanistic integration. With the deepening of the "Belt and Road" initiative, China Coal Group is writing a new chapter in China's intelligent manufacturing to go overseas with pragmatic actions.